Sunburst Shutters: 25 Years of Success
The Polywood shutter made Sunburst the country’s largest shutter company
JANUARY 2004: (LAS VEGAS) - In 1974 plantation shutters were not the typical window treatment. Yet that is when Sunburst Shutters founders began making shutters as a hobby. What originally started as an ambitious home improvement project eventually led to the creation of the largest shutter company in North America—Sunburst Shutters®.
Incorporated in 1979, Sunburst Shutters now celebrates its 25th anniversary, having gone from one shutter to more than six million sold. With 28 stores nationwide and product in national home improvement chains, the company is growing at a rate of 20% or more each year. Dix Jarman, Sunburst’s CEO, attributes the company’s success to the beauty and value that his shutters add to a home.
“It’s amazing when you think about it,” said Jarman. “America’s love of plantation shutters has grown tremendously over the past 25 years and Sunburst Shutters has grown right along with it.”
“With 25 years of experience, Sunburst Shutters is a major player in the plantation shutter industry,” Jarman said. “We accomplished that by always focusing on having the best people, great service, and the perfect product.”
Sunburst’s “perfect” product—and the one responsible for the majority of their success—has been the Polywood® shutter.
“Polywood has been to Sunburst Shutters what the Model T was to Ford,” said Jarman. “The company now has 10 times as many stores after introducing Polywood to the window covering market, and more than 75% of our historical revenue is from Polywood shutters, even though we’ve only offered Polywood for 13 years.”
Available exclusively through Sunburst Shutters or Sunburst-authorized dealers, the Polywood shutter was developed and introduced in 1993 by the Sunburst team. Polywood shutters are made from an engineered wood substitute that has the appearance of real wood, without the problems often associated with wood—such as fading, cracking or warping. They also insulate better than wood. The Polywood line put Sunburst Shutters on the radar screen for homebuilders, interior designers and homeowners.
“In Polywood, we found the right combination of functionality and aesthetics for homeowners looking for a long-lasting, beautiful way to invest in their home’s atmosphere,” Jarman said.
According to Jarman, Polywood revolutionized the shutter business. “With the introduction of Polywood 13 years ago, homeowners now had a choice when it came to their shutters – wood wasn’t their only option. Wood shutters just don’t last as long, bottom line,” states Jarman. “Polywood is a long-lasting solution.”
Unfortunately, with every great invention come cheap imitations. “After we introduced Polywood, other window treatment companies started to sell shutters made from synthetic materials,” said Jarman. “But for the homeowner, saving a few dollars isn’t worth the lack of quality, service, and a life-time guarantee. The continued success of Polywood proves that people want a product and a company that is going to last. I think the past 25 years have demonstrated that Sunburst Shutters is here to stay.”
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Sunburst Shutters & Window Fashions offers a variety of window treatments, including its signature product, the Polywood Shutter®. Customers are invited to visit the Sunburst showroom at 6480 W. Flamingo, Suite D, call 367-1600, or visit www.sunburstshutters.com. Sunburst offers a complimentary in-home design consultation can now boast the best customer service in town.
About Sunburst Shutters & Window Fashions
Sunburst Shutters & Window Fashions is headquartered in Las Vegas and has retail stores and dealers in approximately 75 cities across the country. It has been in business for over 30 years and has sold more than six million shutters. In addition to shutters, the company offers a full line of window treatments, including blinds, shades, draperies and window films.